Typography – Trust No One encourages critical skepticism toward default assumptions and conventional typographic wisdom. This guide challenges designers to question established practices and verify claims through personal investigation and testing. Learn to evaluate typefaces independently rather than relying on popularity or designer reputation alone. Discover how marketing narratives around fonts can obscure their actual performance and suitability for your specific needs. Explore the importance of testing typography in real-world contexts before committing to selections. Understand how industry trends can mislead and how independent analysis reveals what truly works for your audience and objectives. Develop the analytical rigor to make typographic decisions based on evidence and firsthand experience rather than received wisdom or industry consensus.